Building Your Path

Personalized tools that connect your students to your programs

Awato’s robust career assessments connect your prospective students to your programs and engage your current students through graduation.


Why a robust career assessment?

Students’ needs are changing and traditional career assessments can not keep up or engage your students properly

of students say they will choose a college with the best program for their interests.

Today’s students worry about if:

  • their chosen degree will lead to a career they like
  • their chosen degree will qualify them for that career choice
  • that career will pay well

One cross-campus student engagement solution

Awato’s robust career assessments can address the needs of your admissions, career, and advising departments

Increase enrollment and retention

WITHOUT increasing workload for staff that’s already stretched thin

Explain your value to students

by providing individual support to
prospective and enrolled students alike

Provide a clear career roadmap

by displaying every local career, employer, and educational opportunities within a pathway

Motivate your students to graduate‭

by showcasing potential individual outcomes based on student goals

Improved admissions and career counseling

Admissions: Recruit the right students

Create deeper connections with web visitors and inquiries by showing them how your school will help them achieve their goals

  • Increase Yield: Give your students the extra incentive to enroll by personalizing a pathway for them. Gather the reasons they’re looking for school and customize your cadence around their goals.
  • High School Recruitment: Give your local high schools a complete tool to help them with their college and career planning. Easily identify and connect students who fit your campus.
  • Qualify your bulk leads : Engage cold list leads by showing them what your college has to offer. Identify which leads would be a good fit and connect with them.

Student Success: Create successful pathways ​

Boost your retention by ensuring each student is in the best program for them. Help them stay motivated through the process by showing your students how they’ll achieve their goals.

  • Academic Guidance: Increase first year retention by getting all of your freshman into the right academic programs.
  • Career Pathways: Show your students the pathway to their career goals to keep them motivated through till graduation.

Career Advising: Increase engagement and career readiness​

Ensure all your students have a pathway to success. Provide the guidance they’re looking for and get them into your office.

  • Freshman Engagement: Engage freshmen with the personalized academic and career guidance they’re looking for.
  • Career Exploration: Enable students to explore over 800 careers and thousands of pathways.
  • Gather Data on your Classes: Better understand what career pathways your students are thinking about. Learn what your students are hoping to do and what pathways they plan to take to get there.

Engage students with Awato’s robust career assessments

The Awato process establishes a personal path for every student, regardless of their goals.

Demonstrate your unique value earlier

Showcase your pathways to prospective students and parents

Assess your students' interests and goals

Make sure your students are aligned with the education they are enrolled in. Better understand trends within your enrolled population

Give your students the academic and career guidance they need

Ensure each student has an individual career and degree plan based on your credentials

Connect students to the resources they need

Get your students aligned to the correct mentors, counselors and resources they need to be successful


Set your students on their path

Help your student graduate with confidence and get their dream jobs


All you need from inquiry to graduation

Academic Advising

Academic Advising

Help students understand what majors and courses are best for them easily

Adaptive Career Assessments

Adaptive Career Assessments

Fun assessments that learn from students’ inputs engage students and provide more accurate results

Career and Education Matching

Career and Education Matching

Match your students with their ideal careers and education steps they need to get there

Career Pathing

Career Pathing

Customizable career paths that show how students can stack education and experience to reach their goals

College Inquiry and Interactive Content

College Inquiry and Interactive Content

Engage your stealth web users and capture their data by creating unique career experiences on your website

Local Content Mapping

Local Content Mapping

Demonstrate how your offerings and those of your community fit into the larger picture with Awato mapping

Reports and Analytics

Reports and Analytics

Better understand where your students and prospective students want to go by getting reports on their career goals

Resume Builder

Resume Builder

Enable your students to manage and build their own resumes and easily provide feedback

Student Portfolio

Student Portfolio

Enable your students to save their work, reflect on it and showcase it in one digital location

Work Based Learning

Work Based Learning

Connect students to employers and manage the entire relationship in one place

Bring Awato's robust career assessments to your campus

Give every prospective and current student a personalized pathway through your programs