A W A T O

Building Your Path

Easing Student Worries with Individualized College Planning and Career Pathways

Why are student worries changing and how can individualized college planning help ease students into their first year of college?

How Awato Mapped Every CTE Program and Credential in NH

Awato CEO, Matt Guruge, discusses how the team at Awato mapped every CTE program and credential in NH to meet the needs of local legislation.

How Do Non-college-bound Students Get Credentialed?

We’ve said it before, but we think it is worth reiterating that students have more post-secondary options than ever. Credentialing students can take place at a traditional 4-year college or community college, an apprenticeship, the military, a coding bootcamp, or in the workforce. Most credentialed students go through a 4-year college. According to The National

How to Remove Career and Technical Education Stigma

Career and technical education stigma continue to persist despite the success of those who participate. Why?

4 Reasons Why Career Assessments Need to do More Than Just Match Students to Colleges and Careers

Career assessments have not changed much in 100 years. We've listed 4 reasons why they need to do more than match students to colleges and careers.

How Personalized Pathfinding Can Improve Student Achievement

Students are faced with more choices than ever. Their attention is constantly pulled in multiple directions; tending to their day-to-day course work, juggling extracurricular activities, and planning for life after high school.  With their attention split, even the most engaged student on a conventional pathway can miss opportunities that are best for their academic and

3 Problems Facing CTE and How Pathfinding Can Solve Them

CTE is broadly available, it yields higher salaries, and students can earn college credit. So why aren't more students participating?

What is Career Pathfinding and How Do We Compare it to Google Maps?

Awato is a personalized career pathfinding platform, which differs from commonly used platforms that specialize in building career pathways. Let’s dive into the difference and what makes our method standout.  What is a Pathway?  Many educators and employers may not know it, but they work with pathways every day. A pathway is a set of

Increase Student Engagement by Using Personalized Career Data

Marketing in higher education is rapidly shifting as prospective students’ needs and goals evolve. Prospective students are becoming more concerned about high levels of debt, as a result, they are savvier when making decisions, and institutions need to increase student engagement. They are spending more time on websites and other self-service tools before reaching out

Top Enrollment Trends Leading into Fall 2019

Current higher ed enrollment trends are forcing enrollment professionals to face a changing landscape and an increasing challenge to engage a digital-first prospective student. As the behaviors of prospective students evolve, enrollment professionals must adapt at the risk of becoming irrelevant. Recently, we commissioned a marketing firm to research the needs and enrollment trends higher