A W A T O

Building Your Path

3 Benefits of Dual Enrollment for Institutions of Higher Education

The benefits that students get from dual enrollment programs are clear. Students that dually enroll in traditional or differentiated options are more likely to graduate from high school, enroll in college, and have greater post-secondary success.  Dual enrollment participation can put students on a path to improve their time to complete a certificate program, improve bachelor’s degree

Empowering Students through Goal Ownership

How Ownership Translates into Empowering Students Arguably, the hardest part of university admissions is connecting with students, and helping them to see how they “fit” at a given institution. Counselors want potential students to view the campus as their home, see faculty members as their mentors, and proudly display the school’s emblem on their car’s

Easing Student Worries with Individualized College Planning and Career Pathways

Why are student worries changing and how can individualized college planning help ease students into their first year of college?

How to Create and Use Personas in Higher Education Recruitment

Higher education recruitment and admissions professionals are fighting for the attention of new students. Students have more options than ever. They can choose to get their post-secondary education from traditional 4- year institutions, community colleges, boot camps, for-profit colleges, and new options like Google’s Career Certificates. These students will ultimately choose the option that is

How to Improve Community College Enrollment with Robust Career Assessments

COVID-19 has forced administrators to rethink how to improve community college enrollment during a time when enrollment is usually high.

Increase Student Engagement by Using Personalized Career Data

Marketing in higher education is rapidly shifting as prospective students’ needs and goals evolve. Prospective students are becoming more concerned about high levels of debt, as a result, they are savvier when making decisions, and institutions need to increase student engagement. They are spending more time on websites and other self-service tools before reaching out

Top Enrollment Trends Leading into Fall 2019

Current higher ed enrollment trends are forcing enrollment professionals to face a changing landscape and an increasing challenge to engage a digital-first prospective student. As the behaviors of prospective students evolve, enrollment professionals must adapt at the risk of becoming irrelevant. Recently, we commissioned a marketing firm to research the needs and enrollment trends higher